The Importance of the Payment Page

A potential customer has reached your site and is ready to make a purchase. Now you need your billing company to make the payment process swift, easy, intelligent, and with as little friction as possible. The fewer clicks and decisions your customer has to make, the better.  The page should have a clean presentment with all required information and terms clearly displayed.  

The philosophy behind Epoch's Intelligent Payment Form is simplicity through technology. Our payment forms automatically determine what language to present to your customer. A second seamless but important feature involves presenting the appropriate payment types based on your customers location. Additionally the payment page will also determine the default currency type to be displayed. This is especially helpful for your international traffic and creates a swift transaction for every customer.  Automating these consumer decisions translates to fewer clicks, less friction and fewer abandoned sales resulting in a higher number of successful transactions.